This is the first post of a blog/journal on the topic of Effective Organizational Communication, which will also be the topic of this Week One post. The intent of the post this week is to provide an overview of my own personal learning on the subject, primarily from a combination of the text and the peer discussions which take place in response to specific Discussion Board prompts.
The main prompt this week asked how effective communications can help an organization to succeed, and conversely, how ineffective communications can cause an organization to fail. I concluded that ineffective communication can break down trust, cooperation, and synergistic achievement of goals and missions. Effective communication, on the other hand, boosts the efficacy of an organization by fostering a culture of shared knowledge and understanding, teamwork, and unity. It also provides the "greater-than-the-sum-of-its-parts" power that make outstanding achievement possible.
I learned reasons why communication can fail, including inadequate information, information overload, poor-quality information, poor timing, lack of follow-up, problems with channels, incompetent communication, ineffective goal setting, communication anxiety, and cultural barriers (more on this in Week Two). Most importantly, I learned strategies for overcoming these failures - specifically the Model of Strategic Communication, comprised of four elements: Situational Knowledge, Goal Setting, Communication Competence, and Anxiety Management.
Next week, we will take a look at Diversity in Business and strategies for how to leverage diversity for success.
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